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Tiffany&Co (2022)

For the opening of their store in Dubai Mall, the infamous jewelry house Tiffany & Co unveiled an AR experience that allowed visitors to discover the story of one of the brand’s most iconic pieces: The Bird On The Rock. The #FollowTheBird experience takes Dubai Mall visitors on a journey from New York to Dubai, […]

Lenovo Yoga book 9i (2023)

For their “Yoga Book 9i” campaign, Lenovo and Diaa Allam discover the new technologies and how it assists in creativity and the making of art. As a pioneer of using Arabic calligraphy in new mediums, Diaa Allam is always searching for new tools and approaches to spread the beauty of Arabic art and culture to […]

Harrods Hive (2023)

In March 2023, the world’s leading luxury department store, Harrods, launched in the United Arab Emirates, its first-ever regional hub connecting valuable networks of industry powerhouses and talent, from designers, creatives, entrepreneurs, and the next generation of game changers to create empowering dialogues, supporting the future of luxury. Traveling from Shanghai to Dubai, The Harrods […]

LP.ME (2023)

UAE’s most advanced music recording studio LP.ME welcomes their custom piece of Diaa Allam’s bespoke 3D calligraphy style “Layers” titled “Layers: Waves of a Nation”. The piece was commissioned to honor the region’s efforts to push the boundaries of culture and music. Depicting soundwaves, the calligraphy reads the lyrics of UAE’s national anthem — which […]

CBI Bank (2023)

Employees of the Sharjah offices of CBI Bank are greeted daily by bespoke artwork in collaboration with Diaa Allam. Featuring HH the President of the UAE and one of the 7 Rulers of the Emirates, the artwork captures the inspiring work of the builders of the Region and is displayed to motivate all that set […]