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Harrods (2023)

For Ramadan and Eid 2023, Harrods and Diaa Allam unveiled a collaborative chocolate box packaging in the Artist’s bespoke calligraphic style to celebrate the Region and the Arabic culture. The beautiful gift box was available for purchase in the Harrods store across the UK, as well as gifted to the brand’s most loyal clients to […]

World Travel Market (2017)

For the 2017 World Travel Market, the World’s leading Tourism and Travel summit based in London, Diaa Allam represented Dubai and the UAE with a live calligraphy performance.