Projects

Hind Al Oud invites you to step into the Ahojas world; where creativity meets Diaa Allam’s artistry in a dance of passion and inspiration. Together, they paint a universe where heart, soul, and scent fuse, turning the canvas into a vivid dream of expression.

Diaa Allam Brings Art to Life at Dubai Calligraphy Biennale Dubai, October 2023 – Diaa Allam is excited to announce his creative collaborations and exhibitions as part of the Dubai Calligraphy Biennale’s inaugural edition. This special event will run from October 1st to October 31st. Partnering with Dubai Culture, Diaa Allam introduces his captivating solo […]

For the opening of their store in Dubai Mall, the infamous jewelry house Tiffany & Co unveiled an AR experience that allowed visitors to discover the story of one of the brand’s most iconic pieces: The Bird On The Rock. The #FollowTheBird experience takes Dubai Mall visitors on a journey from New York to Dubai, […]

For their “Yoga Book 9i” campaign, Lenovo and Diaa Allam discover the new technologies and how it assists in creativity and the making of art. As a pioneer of using Arabic calligraphy in new mediums, Diaa Allam is always searching for new tools and approaches to spread the beauty of Arabic art and culture to […]

In March 2023, the world’s leading luxury department store, Harrods, launched in the United Arab Emirates, its first-ever regional hub connecting valuable networks of industry powerhouses and talent, from designers, creatives, entrepreneurs, and the next generation of game changers to create empowering dialogues, supporting the future of luxury. Traveling from Shanghai to Dubai, The Harrods […]