Mashreq Bank (2022) 2022

In 2022, Mashreq Bank, the UAE-based bank, requested for Diaa Allam to create a logo for the launch of their new brand identity to incorporate the beauty of Arabic calligraphy into their visual image and reflect their commitment to the region’s culture and heritage.

The logo was created using Allam’s bespoke “Layers” style, which animates with the help of Augmented Reality when scanned.