Penhaligon’s (2020) 2020

As luxury brands continuously look for ways to show gratitude towards their most supportive patrons, some, like Penhaligon’s go the extra mile. In 2020, perfume maker Penhaligon’s held a private VIP event, where each of the attendees received a special custom handwritten bottle from Arabic calligrapher and artist Diaa Allam. The event was a success, and the perfume bottle undoubtedly became a unique collection piece.