Augmented Reality

Bridging the traditional beauty of Arabic calligraphy with the innovative capabilities of digital technology, augmented reality offers Diaa Allam ever-changing avenues for creativity and expression while providing his viewers with captivating and immersive encounters with this art form.

Digital Art

On his mission to spread the beauty of Arabic calligraphy and his heritage on a broader scale, Diaa Allam has been a pioneer in using new technologies such as Immersive Experiences, AI and NFTs in the expression of his art.

Live Art

Renowned for his live art performances, Diaa Allam expertly showcases his decades of practice. His skill, precision, and creativity are on display as they create intricate and expressive lettering compositions in real-time. The performance aspect adds an engaging and interactive element for the audience, allowing them to observe the mastery and technique involved in calligraphy.

Mural Art

As a former urban planner, Diaa Allam has a unique understanding of the intricacies of large-scale artworks that allows him to create truly impactful murals from every angle, and engage a wide audience. Diaa Allam’s murals often serve as a celebration of diversity, a catalyst for dialogue, or a means to reclaim and revitalize public spaces.

Language of Love

"Language of Love" is a collection of 24 words of love in Arabic Language done in a unique Calligraphy style.

Layers

The sky is made up of layers, as is the earth, and even humans are made up of layers, both literally and figuratively. The Layers collection is the ultimate canvas reflection of Diaa Allam. And he strives to continue exploring and sourcing the world's darkest and brightest pigments to create more depth and layers in each new piece from the collection.

Metaworld Connected

We are all different in how we think, talk and look, but we are still all connected as humans on this planet. In a world with over 7100 languages there is nothing unites us better than Technology and Art. In this artwork Diaa Allam used his unique Calligraphy style in shaping the globe like weaved fabric imagining a world where we can all get together, connect and be united no matter how different we are.

Tracks of Our Lives

In the pursuit of life, we sometimes forget to live. We end up wishing to get the chance to re-live the time we have already lived just to do things a little bit differently. But would we actually do things differently or just repeat our actions all the same? In this collection Diaa is experimenting with the concept of starting with no certain direction but with only one goal is to go back to the point where he started and then think