Lanes of Legacy

In this exhibition, Diaa Allam collaborates with Mercedes-Benz Brand Center to present the entire collection of his modern approach to Arabic calligraphy for the first time. This collaboration masterfully bridges the gap between tradition and modernity, creating a harmonious interplay with the deep-rooted essence of Mercedes-Benz Brand Center. The result is a vibrant and dynamic exhibition space, where the rich heritage of Arabic calligraphy meets the innovative spirit of contemporary design.