Tiffany&Co (2022)

For the opening of their store in Dubai Mall, the infamous jewelry house Tiffany & Co unveiled an AR experience that allowed visitors to discover the story of one of the brand’s most iconic pieces: The Bird On The Rock.

The #FollowTheBird experience takes Dubai Mall visitors on a journey from New York to Dubai, transforming Diaa Allam’s calligraphy artwork into a new and immersive experience.

Guests were invited to scan a QR code that will see three distinct windows come to life.