Adidas (2021)

When you enter Adidas’ store in the Mirdiff City Center mall, your eyes will land on the Diaa Allam x Adidas calligraphy art piece behind the till.
Featuring the brand’s slogan ” Impossible is nothing”, the artwork captures the limitless ethos via Arabic calligraphy to create a visually striking logo of the retail giant.
The piece serves as a unique and inspirational decoration for Adidas fans and sports enthusiasts in the region.