Harrods Hive (2023)

In March 2023, the world’s leading luxury department store, Harrods, launched in the United Arab Emirates, its first-ever regional hub connecting valuable networks of industry powerhouses and talent, from designers, creatives, entrepreneurs, and the next generation of game changers to create empowering dialogues, supporting the future of luxury.

Traveling from Shanghai to Dubai, The Harrods Hive presented: Unpacking Luxury.

“Unpacking Luxury” aimed to explore the true meaning of the word. Harrods invited creative trailblazers to connect with established industry experts for dynamic panel conversations. Topics included traditional Emirati culture and its reinterpretation in today’s art and fashion, craftsmanship and its importance to luxury, and importantly to cultural heritage, linking the past, present, and future of luxury.

Diaa Allam was invited as a panellist to share his insights and experiences under the theme of:
‘The Future is Bright: Which Elements of Design Have Endured Since the Last Century? Where Do We Go From Here?’