Lenovo Yoga book 9i (2023)

For their “Yoga Book 9i” campaign, Lenovo and Diaa Allam discover the new technologies and how it assists in creativity and the making of art. As a pioneer of using Arabic calligraphy in new mediums, Diaa Allam is always searching for new tools and approaches to spread the beauty of Arabic art and culture to new audiences. For the collaboration, Allam showcased his use of the Yoga Book 9i in his preparation of a new art piece.