Etihad (2019) 2019

In the year 2019, to further cement their international reach, Etihad Airlines sponsored activities in several of the biggest events Worldwide: the Tokyo Fashion Week in Japan, the Lakme Fashion Week in Mumbai and the Formula 1 race in Abu Dhabi.

During these activations, Diaa Allam was requested to represent the spirit of Arabic culture and calligraphy by customizing Etihad Acqua Di Parma pouches in his bespoke calligraphy handwriting.