Swatch (2021)

To celebrate Expo 2020, Swatch and Alserkal Avenue held a showcase of artworks by 10 of its former Swatch Art Peace Hotel residents at a special anniversary exhibition. To enhance Swatch’s presence at Expo 2020 Dubai and the link with the Alserkal Avenue arts district, Diaa Allam and four other local UAE artists were selected to design artworks for the Swatch X You customization platform.